Company

About Shine

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We, Shine Co., Ltd., are not just manufacturers of things.
We are a company that constantly creates new things and is active without being bound by preconceived ideas in a consistent flow of planning, development, production technology, and manufacturing.
We are aiming to develop a wide range of businesses based on the toy know-how and mechatronics product technology that we have cultivated so far in a world different from the world of toys and amusement machines.
Each and every staff member is passionate about their daily work based on the “Management Philosophy” and “Action Guidelines (slogan)”.

Management Philosophy

Wen old
wisdom new
Thoroughly research the past experiences, knowledge, and benefits received from all Shine, and find new work approaches, in-house organizations, knowledge, and reason that match the current era.
Continuation is power
Aiming to be No. 1 in the industry by demonstrating the know-how of planning, development, technology, and production technology cultivated over many years in the toy industry. In addition, we plan to enter other industries based on this know-how. Individual employees will continue to be in charge and aim to become No. 1 in the industry by deepening.

Behavioral guidelines

Speed up
We will promptly respond to customer requests in all operations such as planning, development, and production.
Change Now
The world is moving violently. For this reason, customer needs are constantly changing.
We will flexibly respond to these changing needs.

Business structure

Company Profile

company name
Shine Co., Ltd.
Headquarters location
〒103-0004
8F HF Monzennakacho Bldg. 2-1-9 Tomioka Koto-ku, Tokyo

[MAP/Baidu]

Overseas affiliates
【Hong Kong branch office】
SHINE Hong Kong Co., Ltd.
RM 303, 3/F., Park Tower, 15 Austin Road, Kowloon, Hong Kong

[MAP/GoogleMap][MAP/Baidu]

【China branch】
SHINE(CN)Co., Ltd.
Rm.503, 5/F., DiWang Centre, district 4, 303 Changqing Rd. s., Changan Town, Dongguan, Guangdong Province, China

[MAP/GoogleMap][MAP/Baidu]

Established
June 1, 1990
Capital
30 million yen
Officer
Representative Director — Masamichi Suzuki
Audit & Supervisory Board Member ——— Masayuki Matsuo
Executive Officer —— Masahiro Sugita
Executive Officer ——Kazue Yamana
Bank
Bank of Tokyo-Mitsubishi UFJ
Mizuho Bank
Sumitomo Mitsui Banking Corporation
Resona Bank
Main business
Planning and development of amusement equipment, toys, and miscellaneous goods centered on mechatronics technology
Overseas production, inspection, delivery business. Manufacture and sale of original products.
Suppliers
Major domestic and overseas toy makers
Subcontract factory
Hong Kong China 15 companies

History

1990s
  • June 1, 1990Established Shine Co., Ltd. in Ayase, Adachi-ku
  • January 12, 1999Started operation as a toy planning, development and production company in Yanagibashi, Taito-ku
  • June 1, 1999Started production of OEM products of several major toy makers in China
2000s
  • January 17, 2000Established SHINE Hong Kong Co., Ltd.
  • September 1, 2001Moved to Yanagibashi 1-chome, Taito-ku
  • July 1, 2002Started production of related products of major game equipment manufacturers in China and entered the game equipment market
  • June 1, 2007Increased capital to 30 million yen
  • December 3, 2008Established SHINE (CN) Co., Ltd.
  • November 7, 2016Moved to Higashinihonbashi 1-chome, Chuo-ku
  • May 18, 2020Masamichi Suzuki becomes representative director
  • July 20, 2021Moved to Tomioka 2-chome, Koto-ku
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